On September 8th in Kyiv, the 15th International Conference "Private Label-2023: New Directions in the Development of Own Brand Products - Ukrainian and International Experience" took place. Rendpaco Eco made its debut at this conference as a partner and presented a report.
Our General Manager, Dmitry Bazarov, spoke at the conference, highlighting the topic "Contemporary Trends in the Ukrainian Packaging Market Compared to European Markets."
He provided alarming statistics: every year, 5 trillion polyethylene bags are produced globally, which take between 100 to 400 years to decompose. Meanwhile, the lifespan of one such bag is about 20 minutes, and an individual consumer uses over 500 bags annually. Given that only 1-3% of polyethylene is recycled, the situation has arisen where plastic bags account for 10% of all waste on the planet.
To combat Earth's pollution, the EU has committed to reducing bag use to 40 bags per person by 2025, and 33 countries have completely banned the use of plastic bags.
In Ukraine, a law has been passed that limits the use of polyethylene bags. From January 1, 2023, only biodegradable bags and plastic bags thicker than 50 micrometres are allowed in Ukraine. All other plastic bags are prohibited.
This led to the fact that Ukrainians reduced the use of plastic bags by 40-90% and more than doubled the consumption of biodegradable bags.
At the end of the presentation, Dmitry Bazarov highlighted an effective alternative to plastic bags — the eco-friendly spunbond bag. It has several advantages: it's an effective marketing tool, a profitable product, attractive to consumers, replaces 300 plastic bags, and is recyclable.
The primary objectives we set for ourselves have been achieved:
- Learned about international experience in collaborating with retail chains and manufacturers on launching Private Label products
- Learned the trends of purchasing advantages of Private Label in Ukraine and the world.
- Presented our company among manufacturers and showcased our products at the Private Label Innovation Gallery
- Took the stage as a speaker with a presentation on an important topic.
- Gained new ideas and practical tools for business development.
- Had informal chats with current partners about future collaboration.
- Made connections with potential new clients.
Advantages of this business conference:
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Market analysis, trends, economics and experience sharing in product launch/relaunch
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The scale of the event, the presence of industry leaders, top managers-speakers.
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Gaining practical experience from other companies about launching, managing, and risk minimization regarding private labels.
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Constructive buyer/manufacturer negotiation format. The event saw an increased openness from various networks for discussions. The plan on the screen also helped
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A high number of participants. A lot of new and interesting information in various fields
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Collaboration between manufacturers and retailers
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The opportunity to communicate with potential partners during coffee breaks
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The general atmosphere of the event and everyone's openness to communication and dialogue.
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Active negotiations between manufacturer/supplier representatives and retailers stood out
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A highly business-focused and cooperative audience
- Comfortable location.
Rendpako Eco is always open to collaboration with new strategic partners.
About the Conference
This is an annual practical meeting that allows the private label departments of retail chains and supplier companies to initiate or continue collaborations, defining strategies and tactics for effective business development.
There were over 500 participants from retail and suppliers, 40 "Network-Manufacturer" negotiation tables, 25 speakers in two halls, quality content and networking opportunities, tastings and demonstrations, 60 exhibition stands.
Conference video:
The participants included owners and top managers of retail networks in Ukraine, leading manufacturers, and importers. Among the participants, 57% were manufacturers, including Rendpako Eco, 21% were retailers, 18% represented related industries, and 3% were distributors.
Among the participants of the PrivateLabel Project: Silpo-Food, Lvivholod, ATB-market, Red Market, More Beer, Market Universal, ROST, Econom Plus, Auchan, Nash Market, Marketopt, Zdorova Rodyna, Tavria V, Aurora, Podorozhnyk, Foxtrot, Terno, VARUS, Chudo Market, SIROMED PHARMA,LLC"FOODEXPRESS", KOLO , Watsons, NOVUS, Gaevsky Pharmacy, METRO Cash and Carry, LLC "Rodyna Kovbaska", SMK, Kovbas Market, WOG, Kopiyka, "Geneva-Plus". Kalina, Astra- Cosmetics, Teplie Moria Fish Snacks, Nova-Pak (TM Lubystok), Union of Business Automatizers, Kormoteh, Starlight brand content, Darpak, Bara, Luxus S, Gaevsky Pharmacy, Art Nation Agency, Khlibodar, Vital Foods, FOP Beglov O.Yu. Elika, Bioton, Confectionery T Prestige, Biosphere Corporation, KF Desna, LexTrade, Fenix Invest Trade, Linella, Ternopil Milk Factory, Omega LLC, JIFS Group, Velta-Cosmetics LLC, Private Label, Development, Convi-Pak, LLC, Albatross , KF Mercuriy, Johnson & Johnson, GfK Ukraine, Kantar, RUSH (EVA network), Margo, Cyparis Service 2013, FP Zerno Life, Veresen Plus, TM Swat, Nielsen Ukraine, LLC "Naturpro", VP "Scientific-Production Firm SVK ", Modern Modern, IPLCSouthern Agroprocessing, Raben Ukraine, Solomiya, Store Food Distribution Ltd, TIS Market, Clio ProductsGroup, Gold Drop-Ukraine.
