On September 5-6, Kyiv hosted the annual International Exhibition-Conference ‘PrivateLabel-2024.’ The event gathered over 600 conference participants, more than 1,000 exhibition visitors, and about 400 exhibitors.
Among over 300 exhibitors from across Ukraine, we proudly represented Dnipro as the largest domestic eco-bag manufacturer. We showcased a variety of eco-bags and formats:
- A wide range of products with custom printing;
- Various types such as voluminous, flat, bottle bags, and t-shirt bags;
- Laminated and soft bags.
At every such event, our booth consistently attracts the most attention from visitors. Bright, lightweight bags with logos from Rendpaco Eco are always in high demand. Business representatives find them appealing not only as marketing product samples but also for personal everyday use, as these bags are loved by everyone! We hear more and more from various companies' representatives that they are moving away from plastic bags and shifting toward eco-friendly alternatives, particularly spunbond bags. They choose them for their numerous advantages:
- A spunbond eco-bag can be reused about 100 times.
- It is made from renewable resources.
- It is recyclable.
- It does not harm the environment when decomposed.
- A spunbond eco-bag replaces an average of 300 plastic bags.
- 100% eco-friendly product aimed at minimizing the impact of plastic bags.
- An effective marketing tool.
- A profitable, economically advantageous product.
- Attractive appearance for consumers.
- The product aligns with the "Zero Waste" philosophy.
The event featured a lot of valuable networking, new partnerships, potential clients, and, of course, a burst of energy and positivity! We are always excited about new connections and collaborations with new Ukrainian companies.
Additionally, it was a pleasure to meet our current partners and receive direct feedback on our products and cooperation. Once again, we were reassured that we are producing the necessary product for the domestic market and living up to the title of Ukraine's No. 1 eco-bag manufacturer. We continue to work towards encouraging domestic businesses to switch from single-use plastic and paper packaging to eco-friendly bags. A big thank you to the visitors, organizers, participants, and the best team at Rendpaco Eco for their activity and energy! We look forward to future meetings!
More about the event:
Key topics of the event included:
- Private label logistics and supply chain management: effective supply chain control.
- Creating a strong brand story: using storytelling to increase value and engage consumers.
- Customer relationships and private label loyalty: strategies for attracting and retaining customers.
- Private label packaging and marketing strategies: how to make a product stand out on store shelves.
- Integrating sustainable development into private label production: how to build an environmentally and socially responsible brand strategy.
The first day of the International Exhibition-Conference PrivateLabel-2024 was filled with fascinating presentations and significant discoveries. A key event of the first day was the solemn PrivateLabel Award-2024 ceremony. This prestigious award in the private label industry is given for outstanding and successfully implemented projects in 2023-2024.
The second day kicked off with engaging panel discussions. Leading experts from Ukrainian businesses, including representatives from "Veresen Plus" (Faino Market), Listex, MHP, Linkos Group, NOVUS, "Yasensvit," PlanoHero, Auchan Ukraine, and others, shared their experiences. Negotiation tables became the key event of the day! Representatives from Ukrainian manufacturers and retail chains discussed future deals and collaborations. The negotiations involved leading networks such as Auchan Ukraine, METRO Cash and Carry Ukraine, NOVUS, Veresen Plus (Faino Market), Trash!, Rybna Lavka, Kolo, Eko Market, Epicenter K, Puzata Hata, Ukrnafta gas station network, Santim/Kopyika, Food Factor, Marketopt, WINETIME, and many more! PrivateLabel-2024 brought together innovative market players, creating a platform for productive discussions and important decisions regarding the future of private labels in Ukraine.
